Project Description
Altrisk Anti-smoking campaign
Project Details
- BriefDevise an interactive campaign, across multiple mediums, to discourage smokers from the habit.
- SolutionUsing free ‘cigarettes’ to surprise emailers, bathroom posters to print collateral, we not only reminded smokers that smoking is a killer but also highlighted the damage it can have on one’s bank balance.
- ResultReinforcement at multiple touch-points and consistent messaging made for a successful campaign.
