Samsung ATIV campaign
- BriefLaunch the ATI V range of laptop computers to segments.
- SolutionCreate a through-the-line campaign with radio advertising, in-store activation and promotions and staff and brand ambassador training. Instead of splitting the segmentation we rather highlighted all areas of use, such as work, play, discover, share and allowed the user to choose.
- Result1 250 reselllers and 750 distributors informed of new products.